The bearded and handsome Buying Director of mytheresa.com, Justin O’ Shea is one of the most photographed men in fashion. Be it his tattoos or his impeccable style he is clearly a cookie cut for the perfect frame, needless to say one can’t be surprised he is featured in some of the most important magazine spreads. Justin is much more than a globetrotting buyer who is a fixture at the front rows in some of the most prestigious fashion shows, he is nothing less than a street style icon. He represents a perfect metrosexual who can manage to look dapper in a Doyle Mueser (his preferred tailor based in New York) suit and a simple white vest paired with a sleek pair of black trousers at the same time.

Here are some of the moments when Justin reinvented rules for street style: 

1. Mixing outfits is cool. A black vest and a pair of stunning metallic blue trousers, it is risky but Justin clearly looks like a champ. So can you.

2. Pick up outfits which suit your body shape, lean is in. Oversized parkas and blazers don’t really fit in the vocabulary of modern street style.

3. Scruffy is out, street style can be about looking refined in a suit or an overcoat. Looking polished with hints of scruff is cool.

4. If you have a lean muscular body why hide it? Flaunt it and yes you can wear a waistcoat without a jacket or a blazer, lets those arms do the talking.

5. Don’t shy away from colours. We do not suggest to look like a wall paint catalogue but tasteful hints of bright hues is never a bad idea.

6. You don’t have to look like a rack for designer outfits, dress comfortably and stick to minimalism. It’s the new age of street style, easy does it.

7. Shoes are important. Depends on the kind of look you are planning to sport. Nothing beats a nice pair of black shoes.