She is one of the hottest new names in Jewellery design and is trying to give Indian jewellery a new dimension. Her forte is colourful costume jewellery which appeals to any one with a taste in fashion and arts. Intrigued by her love for architecture and her experiences as a globe trotter, Nitya Arora ( N.A) started ‘Valliyan’ with an aim to infuse freshness in the Indian market and she certainly has made a headway to success. She gets chatty with us about her experience so far and her inspiration behind creating ‘Valliyan’ the label.
A.D: Tell us about your time at Parsons?
N.A: Parsons was great and I pursued my degree in Applied Science with a major in Fashion Design. What influenced me was the diversity and the competition you get to witness at a place like Parsons. The second semester was tough, there were many who dropped out and succumbed to the demands of the course. Overall Parsons gives you a cross cultural experience which adds to the spirit of ‘Valliyan’ the brand. India off course has been an influence, Japan too, it is hard to put a finger on one country however. I get inspired by cultural hints from around the world.
A.D: Any inspiring story which pushed you start your own brand?
N.A:I have always been a creative and independent. As far as creating jewellery goes, for me it was an organic process. I did my studies in Mass Media, however my first job was in interior design, working with the famed Ashiesh Shah. Growing up in South Bombay art deco architectural hints always influenced me and my work. I have also headed the Graphics team for menswear designer Kunal Rawal. So my journey which led to ‘Valliyan’ had many stops and influences.
A.D: What gap did you observe in the Indian jewellery market and how is your brand ‘Valliyan’ filling it?
N.A: When I started designing no one was creating modern costume jewellery. I approached Bombay Electric and they loved my pieces. I observed that the Indian market has a lot of potential and a lot can be done in terms of exploring. So I started creating pieces that were quirky, different and spoke to the modern women who loves to dress up.
A.D: How did you come up with the name ‘Valliyan’?
N.A: Valliyan is derived from the Punjabi term ‘Balliyan’ meaning earrings (more specifically gold hoops). The first piece of jewellery I ever received was from my grandmother and it was a pair of earrings, balliyan hence the name ‘Valliyan’.
A.D: Describe the ‘Valliyan’ muse
N.A: Valliyan muse is an art connoisseur. She loves art, fashion and design. She has a strong sense of identity and personal style.
A.D: What kind of jewellery do you like to invest in?
N.A: I like statement pieces. Now, I rarely invest in any other brand other than Valliyan itself. I like to pick up pieces from flea markets, vintage stores and street markets from all over the world.
A.D: Tell us a little about your latest collection and your favourite pieces from it?
N.A: My latest collection is called ‘Modern Mughals’ and has jewellery inspired from that time period. There are interesting motifs such as flower pots and fruits are all inspired from that era. The entire line has been done in vibrant hues however the palate is very interesting and international.
