FENDI seals once more its profound and long-lasting bond with Rome, by choosing its hometown to celebrate its 90 years anniversary, staging a unique event on 7 July 2016 in the Eternal City that will include a never seen before Fashion Show at the iconic Trevi Fountain, followed by a breath-taking dinner at Pincio Terrace, Villa Borghese, that hosts one of the most amazing landscape views of Rome.

Founded in Rome 90 years ago, FENDI opened its first boutique in 1926 in Via del Plebiscito, featuring a small fur atelier and leather goods workshop. Still today the luxury Maison hosts in-house ateliers, creative temples where highly-skilled artisans convey all their expertise to unique creations, all made-in-Italy.

The Trevi Fountain, Roman icon, is a one-of-a-kind scenery for FENDI’s fashion show, Legends and Fairy Tales; its water and play of lights fuse with the catwalk rhythm giving life to a divinely magical atmosphere.

“A Fashion Show in Rome at the Trevi Fountain is the best way to celebrate FENDI’s 90 years anniversary as it expresses our  roots and DNA while transmitting daring creativity and craftsmanship. The Trevi fountain is a unique place and its represents FENDI  preservation of values, tradition and historic patronage while looking towards the future,” states Pietro Beccari, FENDI Chairman and CEO.

FENDI, together with Karl Lagerfeld and Silvia Venturini Fendi, celebrate on this occasion, 90 years of the Maison’s great revolutionary worldwide achievements, avant-garde experimentation, unlimited research and innovation, proposing new luxurious and modern fur designs and accessories.